Senior UX & UI Design Lead · 16+ years · NNG Certified
I take complexity and make it simple — useful, usable, and desirable. AI products, enterprise platforms, data-heavy applications across regulated industries.
Selected Work
View all →Virgin Media O2
Lumi AI – Agent Assistant for the Contact Centre
Leading UX for Lumi AI — Virgin Media O2's in-house intelligent assistant for contact centre agents. Built on Gemini AI, Lumi listens to live calls and surfaces context, guidance, and alerts in real time.
HSBC
Predictive Forecasting Engine
Leading UX for an AI-powered forecasting tool used by HSBC's treasury and finance teams to predict cash flow positions across 40+ markets, reducing manual reconciliation time by 60%.
Apteco
Marketing Automation Platform
Redesigning Apteco's campaign automation workflow to reduce the time required to build a multi-channel campaign from 4 hours to under 45 minutes, driving a 28% increase in user retention.
Apteco
Analytics Dashboard Redesign
Redesigning Apteco's analytics dashboards to help marketing analysts make faster, more confident decisions from complex campaign data — reducing time-to-insight by 40%.
Expertise
UX Research & Discovery
On-site and remote research across contact centres, financial institutions, and enterprise teams.
AI Product Design
Designing AI-powered products where trust, explainability, and agent control are as important as capability.
Data & Analytics UX
Making dense, data-heavy products legible and actionable — from predictive forecasting to marketing analytics.
Interaction & UI Design
End-to-end design ownership from early concept through to high-fidelity handoff.
Design Systems
Establishing and scaling design systems that connect design and engineering.
Frontend Development
Fluent enough to build, prototype, and collaborate in code.
Enterprise & Stakeholder Work
Navigating complexity across finance, telecoms, and enterprise software without losing design quality.
Experience
View resume →Virgin Media O2
Telecoms / AI (Contract)
UX and UI Design Lead
Mar 2025 – Present
HSBC
Finance / Enterprise AI (Contract)
UX Lead
Jul 2021 – Aug 2024
Apteco
Marketing Technology
Senior UX Designer
Feb 2017 – May 2021
EasyFundraising
E-commerce / Charity Tech (Contract)
Lead Product Designer
May 2021 – Jul 2021
Let's work together
Open to new
opportunities.
Looking for Senior Product Designer, UX Lead, and Principal Product Designer roles — particularly in AI products, fintech, and enterprise software.