Work

Case Studies

Four projects across AI, finance, and marketing technology. Each one is a record of real decisions, real constraints, and measurable outcomes.

Virgin Media O2

Lumi AI – Agent Assistant for the Contact Centre

Leading UX for Lumi AI — Virgin Media O2's in-house intelligent assistant for contact centre agents. Built on Gemini AI, Lumi listens to live calls and surfaces context, guidance, and alerts in real time.

In-house AI assistant deployed across VMO2 contact centres, built on Gemini / Google Cloud
UX and UI Design Lead (Contract) · Telecoms / AI
AI Product DesignReal-Time UXEnterprise UXContact Centre

HSBC

Predictive Forecasting Engine

Leading UX for an AI-powered forecasting tool used by HSBC's treasury and finance teams to predict cash flow positions across 40+ markets, reducing manual reconciliation time by 60%.

60% reduction in manual reconciliation time across 40+ markets
UX Lead (Contract) · Finance / Enterprise AI
AI Product DesignData ProductsEnterprise UXForecasting

Apteco

Marketing Automation Platform

Redesigning Apteco's campaign automation workflow to reduce the time required to build a multi-channel campaign from 4 hours to under 45 minutes, driving a 28% increase in user retention.

Campaign build time reduced from 4 hours to under 45 minutes
Senior UX Designer · Marketing Technology
Marketing AutomationWorkflow DesignEnterprise UXB2B SaaS

Apteco

Analytics Dashboard Redesign

Redesigning Apteco's analytics dashboards to help marketing analysts make faster, more confident decisions from complex campaign data — reducing time-to-insight by 40%.

40% reduction in time-to-insight for marketing analysts
Senior UX Designer · Marketing Technology / Analytics
Analytics DashboardsData VisualisationEnterprise UXB2B SaaS