Summary
Seasoned Senior UX Designer with 16+ years of experience designing complex products across AI, finance, marketing technology, and enterprise platforms. NNG Certified in Interaction Design and UX Management.
I take complex problems and make them simple — useful, usable, and desirable. I bring end-to-end UX ownership, deep frontend development fluency, and a track record of working with strong stakeholders in regulated, data-heavy environments.
Currently exploring AI-powered UX design processes to drive efficiency and scale. Open to Senior UX, UX Lead, and AI UX Designer roles.
Experience
Virgin Media O2
UX and UI Design Lead
Mar 2025 – Present · London, Paddington
- Leading UX for an AI Customer Contact Agent Assistant tool in a cross-functional team, running discovery, design, and validation.
- Running design workshops and educating the cross-functional team on user-centred design and the value of research.
- Conducting hands-on user research on-site with Customer Contact Agents across multiple UK and international locations.
- Translating research into actionable insights to continuously feed the design process and build empathy across stakeholders.
- Producing wireframes through to high-fidelity prototypes to gather feedback and validate direction.
- Defining a UX Strategy for medium to long-term product vision with a consistent decision-making framework.
International Synergies
No Code Developer
Sep 2024 – Dec 2024 · Birmingham, Jewellery Quarter
- Redesigned the entire B2B Marketplace end-to-end.
- User journey mapping for complex hierarchy of user relations in client businesses.
- Produced detailed interaction design specifications in Figma for the development team.
- UX education internally to shape business decisions.
- Researched and prototyped no-code and low-code deployment solutions.
HSBC
UX Lead
Jul 2021 – Aug 2024 · London, Canary Wharf
- Led UX Design for an AI Model-driven predictive analytics platform handling billions of rows of data.
- Conducted user interviews as part of discovery; translated complex data models into guided user paths.
- Designed dynamic dashboards for data analysis and manipulation across multiple markets.
- Established a Figma-to-Angular design system for consistent component delivery.
- Led the front-end development team in Angular.
- Deployed and tracked AppDynamics for product analytics.
- Managed feedback from C-suite stakeholders and prioritised features against effort.
EasyFundraising
Lead Product Designer
May 2021 – Jul 2021 · Lichfield
- Worked closely with Product Owners to transform business and design processes.
- Applied UX best practices and measured designs against heuristics.
- Established a method for UX experimentation for incremental CRO improvement.
- Delivered hands-on UI design for key features backed by user research and analytics.
- Enabled continuous feedback loops for iterative design across applications.
Apteco
Senior UX Designer
Feb 2017 – May 2021 · Warwick
- Designed dashboard, analytics, and marketing automation software end-to-end.
- Established a design system using UXPin, Storybook, and Zeroheight integrated with Angular.
- Conducted in-depth user research to inform product direction.
- Structured information architecture to ensure seamless user flows within data-heavy applications.
Apteco
UX Designer & Frontend Developer
May 2015 – Feb 2017 · Warwick
- Redesigned UX of desktop analytics software and modernised the UI language.
- Led UX and UI design of a new web-based dashboard and analytics product.
- Developed frontend in Angular using HTML5, SCSS, and TypeScript with unit, Cypress UI, and cross-browser testing.
Central England Co-operative
Web Designer
Mar 2013 – May 2015 · Lichfield
- Designed and implemented wireframes, user flows, and UI layouts using HTML and CSS for responsive design.
- Collaborated with developers to implement user-friendly interfaces, adapting designs based on feedback.
Dynistics
UI Designer & Frontend Developer
Feb 2013 – Mar 2013 · Solihull
- Implemented responsive frontend across existing applications.
- Modernised data visualisation SaaS and redesigned corporate marketing site.
National Council for Graduate Entrepreneurship (NCGE)
Web Designer
Sep 2009 – Mar 2011 · Birmingham
- Created an online learning platform for startup businesses.
- Worked across design, frontend development, and with business leaders.
Skills
UX & Research
Design & Prototyping
AI & Data
Frontend Development
Product & Delivery
Selected Projects
AI Customer Contact Agent Assistant – Virgin Media O2
Leading UX for an AI assistant tool for Customer Contact Agents. On-site research across UK and international contact centres.
Read case study →AI Predictive Analytics Platform – HSBC
UX Lead for an AI model-driven predictive analytics platform. Dashboards for billions of rows of data across multiple markets.
Read case study →Marketing Automation Platform – Apteco
End-to-end redesign of campaign automation workflow. Design system established from Figma through to Angular.
Read case study →Analytics Dashboard Suite – Apteco
Redesigned analytics dashboards for marketing analysts. Complex data models into guided user paths.
Read case study →